***Super cool Adidas website. Do not sleep on this one!***

This is so incredibly cool.  I just became a much bigger fan of Adidas than I was 10 minutes ago.  The movie tells a wonderful, to the point story of the history of Adidas.   Then, there is the interactivity!  That’s what I’m talking about!  From a marketing stand point this is really on-point.  It’s clean, interesting, entertaining, educational, and engaging.  You are free to discover things for your self without them being pushed on you.  While you do it, you are learning more about the Brand and connecting with them on a level that advertisements and all those old/traditional marketing methods can never do. I strongly encourage you all to check this out and I strongly encourage the Brands out there to take notes and contact me when you’re ready.

Big up  Format Magazine who have consistently been blogging quality material.

 

click here to discover ADIDAS like you never have before