Blu & Ta’Raach – C.R.A.C. Knuckles

Can’t wait to hear more from these two. Here’s a glimps at the interview.  To read the whole thing, click the link below.  I mentioned this mentality in my Branding in Action Sports Part 1 of 3. “Where yesterday’s leading companies kept very much to themselves for “exclusivity” and “uniqueness,” tomorrow’s leaders are collaborators.  The idea that “two heads are better than one” holds true in business as well. The collaboration or cross-marketing requires that the two companies recognize where their synergies lie and how they can best compliment each other.” Also, check Synergy.  These two definitely fit into that category.   Format: Both of you are talented artists individually, why collaborate and form a group?  Blu: Why not? Ta’Raach: Why not spread the wealth. We are talented individually but each of us brings something to the table that the other doesn’t. Like any other group. And C.R.A.C. is more of a family or cult-kick off than a “rap” group. We just like making music and respect each others craft and perspective.