Beautiful Losers x Nike Dunk High Pack « UniverSOUL Productions’ Weblog

Beautiful Losers x Nike Dunk High Pack

Beautiful Losers is finally hitting the big screen. Some of you may have had the pleasure of viewing it as SXSW. I’m very much looking forward to seeing this awesome film.

This film speaks very true to the lifestyle and culture this blog represents.

Beautiful Losers celebrates the spirit behind one of the most influential cultural movements of a generation. In the early 1990’s a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip hop & graffiti, they made art that reflected the lifestyles they led.

To celebrate the film’s release, Nike Sportswear is presenting a series of “MAKE SOMETHING!” youth mentorship workshops in NYC, LA, and San Francisco that will invite local children to participate in creative workshops such as sign painting, photography, skateboard graphic design, toy design, filmmaking, tattoo art, footwear design and zine making taught by featured Beautiful Losers artists including Barry McGee, Ed Templeton, Tobin Yelland, Eric Elms, Geoff McFetridge, Shepard Fairey, Mike Mills, Todd James, Cheryl Dunn, KAWS, Mr. Cartoon and Aaron Rose. Each location will form a continually evolving exhibition with the work created by the children and will be open to the public.

To celebrate the film’s release, Nike’s Sportswear’s Jesse Leyva has created a series of 22 Beautiful Losers Nike Dunk Highs covered with stills from the movie using the company’s new high-resolution digital printing process. Says Aaron Rose of the project,

“We went back to the documentary and pulled frame stills of what we felt were key moments in the narrative. We used these moments to tell the Beautiful Losers story using the shoes as a medium, with the end result being a collection of works of art.”

Viewed together, the shoes reflect the overall narrative of the film, and after being exhibited at the NYC and LA “Make Something!” workshops, two sets of the shoes will be auctioned off with proceeds donated to the Children’s Aid Society. – via Supertouch